The software
Your customers should hear from people you employ, on software you own.
Bulky is marketing email software you own. We deploy it into your own cloud account, warm the estate on your own sending domains, and hand it to your own marketers. They are the people who know your customers.
hello@usebulky.com
Why Bulky
Because it matters.
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Data privacy
We never hold a copy, and no export ever leaves with us.
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Your cloud
AWS, GCP or Azure, whichever cloud account you already run.
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Continuity
If we stop tomorrow, the sending carries on without us.
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Compounding
What it learns accumulates in your account, not in ours.
The argument
Nobody outside can learn your customers for you.
Hand the channel to a team outside your company and the sending still happens. The learning does not. The people writing to your customers answer to someone else, and they carry no stake in whether one stays. Your own marketers carry both. Give them the software to do it with.
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They know the customers
The person choosing the segment knows who is in it.
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They are paid to care
Caring about the result is the job, not a favour to you.
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They answer to you
The hands on your own mail sit inside your own company.
The arrangement
When it works, none of it is yours.
The promise is that there is nothing for you to learn, manage or hire, and that is exactly what you get. The system that learned your customers is theirs. We were paying rent on a list we built ourselves, and we paid someone outside our company to run it.
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Nobody behind the mail
Nobody writing the mail answers to you, or owns what it builds.
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In a vendor’s account
The list you built sits in an account that belongs to someone else.
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Pooled with strangers
Your mail leaves on shared names, on reputation you did not build.
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Nothing comes with you
It learned your customers, and it stays when you walk out on it.
What stays yours
When it works, all of it is yours.
Everything the channel runs on is yours: the account, the domains, the list, and the marketers who read the numbers. A system that mails your customers learns them, and that learning stays with the people who already know them. Your team runs it after we hand it over.
The estate
The estate is the hard part, and it comes built.
We deploy Bulky into your own AWS, GCP or Azure account. Sending domains, SPF, DKIM, DMARC, reputation and warmup are built as part of the implementation, on your own names rather than a shared pool. Nothing in the sending path is ours.
The price
From $200,000, one time.
Seats are free.
You already know your yearly bill. That is the number that decides this.
What moves it is the size of the estate, never the size of your team.
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The list
How many subscribers the account has to hold.
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The domains
How many sending domains have to be warmed.
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The brands
How many separate senders share the estate.
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The migration
How many places the list has to come from.
Contact
Bulky is the other arrangement.
Tell us the cloud you already run and how large the list is, and we will tell you plainly whether this is worth the money.
Write to us